Roberto's Fashion Supports Velingrad: Local Jobs, Events, and Partnerships
Every time you enter one of Roberto's Fashion stores in Velingrad, behind the shop window stands a team of people who live in the same town, shop at the same stores, and send their children to the same schools. Since 1999, the brand has grown alongside Velingrad, and that is no coincidence. For us, "local" is not a marketing message, but the way we work every day.
From One Store in 1999 to Three Locations in Velingrad
Roberto's Fashion started as a single store over two decades ago and today has three physical locations in the city: the flagship store at 115 Blvd. "Saedinenie", Roberto Plus Sizes at 210 Blvd. "Saedinenie", and Limited Editions by Roberto at 1A Yundola St. In addition, there is the online store, which serves customers from all over Bulgaria and Europe.
This growth means something very concrete for Velingrad: more jobs. Today, our team consists of consultants in the three stores, staff in the custom tailoring atelier, online order and logistics specialists, and people who live and work in Velingrad and the region. Behind every order is a real person who knows the city and their customers by name.
Local Jobs: Professions That Stay in the City
Fashion is often perceived as a big-city business. We are proof of the contrary. At Roberto's Fashion, sales consultants, tailors and fitting specialists work, as do people in the warehouse and logistics department, as well as those who take care of our online store and social media channels.
The custom tailoring atelier holds a special place. Suits, shirts, and jackets are made to order within 1 to 3 weeks, with consultation, precise measurements, and the option for adjustments. This is a craft that requires experience and patience, and we strive to keep it alive right here in Velingrad, rather than taking it out of the region. For a young person who wants to learn a craft, this is a rare opportunity to stay in their hometown and work with high-quality materials such as Italian merino wool, GOTS-certified organic cotton, and European linen.
The Velingrad Community Is at the Core of Our Decisions
We operate on a slow fashion model: clothes with a long life, created with attention to detail and respect for the people behind the product. This means less overproduction, more careful selection, and a longer relationship with the customer. For the local community, this brings three things: quality that lasts more than one season, services such as custom tailoring and gift wrapping, available without traveling to Sofia or Plovdiv, and stores that remain open even during the slower months.
We keep our doors open to people from the Chepinski Basin. Customers come to us not only from Velingrad, but also from Rakitovo, Batak, Peshtera, and Sarnitsa, because there is no other similar fashion shopping center in the area. For them, we prepare clear sizing, fitting advice, and the opportunity to see and try on the item on site before making a decision.
Partnerships and Events: An Invitation to Local Businesses
We believe that strong local business is built together, not individually. That is why we extend an open invitation to everyone in Velingrad and the region who wants to create something meaningful together.
- If you are a local designer, tailor, or artisan looking for a showcase for your work, we would like to talk about a joint collection or presentation.
- If you are organizing an event, market, or cultural initiative in the city and are looking for a partner for vision or prizes, let's discuss how we can help.
- If you are a photographer, stylist, makeup artist, or content creator from the region, we are open to joint projects and on-site shoots.
- If you are a local organization, school, or club and have an idea that brings people together, we would be happy to hear more.
Write to us at shop@roberto.bg with a brief description of your idea and how you would like to partner with us. We will review every proposal and respond, even if we cannot participate right away.
Visit Us in Velingrad
The best way to get to know us is to visit us.
The flagship store at 115 Blvd. "Saedinenie" and Roberto Plus Sizes at 210 Blvd. "Saedinenie" await you from Monday to Saturday between 10:00 a.m. and 6:00 p.m., and on Sunday between 10:00 a.m. and 4:00 p.m. Limited Editions by Roberto at 1A Yundola St. offers more limited collections for those looking for something different. If you prefer to browse from home, browse all Roberto products, women's coats, or men's jackets and vests.
To contact our team, you can write to shop@roberto.bg or call us at +359 892 030 004 and +359 890 115 455. The addresses and opening hours of all Roberto stores in Velingrad are always up to date online.
Why We Do It
Velingrad has given us a lot. We realized that sustainable fashion is measured not only in meters of fabric, but also in how many people in the city have jobs, how many artisans continue to practice their craft, and how many local ideas find their stage. That is why we invest in the local team, in local partnerships, and in the invitation to work together.
If you share this vision, we would be happy to hear from you. Visit us in Velingrad, write to us, or follow us on social media and tell us what else we can do for the city where we work and live.